There is significant value to be captured with digital
products and services in the healthcare industry. Many
new entrants are well positioned to compete because
their models are oriented to specifically support digital
technology and software development – more so than
existing, analogue-native medical technology companies,
which are organised to comply with regulations. Based on
their experience, Mitch Beaumont, Prashanth Prasad, Ulrica
Sehlstedt and Mandeep Dhillon of Arthur D Little have
identified two sets of primary “levers” that executives can
use to impact the changes to their companies’ business
and operational models that are necessary to support a
digital business.
https://international-pharma.com/wp-content/uploads/2018/04/How-established-medical-technology.pdf