Current Edition

The Advent of Patient-centricity: What Does it Actually Mean?

There is a lot of buzz in the pharmaceutical and healthcare

industry right now around the concept of ‘patientcentricity’.

The term can mean many different things to a

lot of different factions within the healthcare space. With

high-profile headlines about drug pricing in the market,

the industry is coming around to the enlightening thought

that it ought to be more overtly focused on the patient.

Justin Schroeder, Executive Director, Marketing, Business

Development & Design at PCI Pharma Services explains this

is now borne out in many facets of the business.