Businesses throughout the pharmaceutical supply chain can now develop collaborative solutions that will fundamentally change the way the industry shares information. The potential to provide product information directly to patients has opened a door of opportunity for new approaches to engagement and adherence. Here, Rick Seibert at Sharp, Jean-Marie Aulnette at TraceLink and Nagore Fernandez at Ashfield discuss how mobile health (mHealth) and serialisation data can be used to revolutionise patient engagement and adherence.