Over the last few years, challenges in the distribution of pharmaceuticals have grown with the need to have better visibility along the entire chain to act fast due to disruptions or to prevent them from happening at all. Thankfully, technology in recent years has provided more than just visions on how to address these challenges. Carl Spörri at Modum explains how this provides solutions to connect and synchronise the flow of physical goods with the flow of information, therefore reducing the manual effort to handle information.