Current Edition

Genomics and Precision Medicine: Marketing Challenges and Opportunities

In an age of big data, companies now have more power to respond to their customers as individuals. Ever since the first internet shops discovered that tracking users’ buying habits could help them to predict what other products users might be interested in, a personalised and tailored service is something companies strive to deliver and consumers increasingly expect. Within this editorial, Jan Van den Burg at Veeva Systems shares his thoughts on genomics and precision medicine, reflecting on marketing challenges and opportunities.