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How Managing the Simple Medical Device Label Could Make or Break Nordic Expansion Ambitions for Manufacturers

The Nordic region is a potentially lucrative area for medical device companies to expand into, with analyst research estimating Sweden alone to have a 2.7% market share of the €140bn European medical device market. But practical challenges, in particular operational obstacles on the regulatory side, have deterred many manufacturers from making the leap into this geography. Bob Tiling at Kallik, explains how effectively managing the simple device label could be key to overcoming the challenges of entering the Nordic market.