Talking about health professionals on the ‘front line’, in the UK lockdown has rekindled memories of the ‘blitz spirit’. News conferences speak about ‘defeating’ the infection as if it is a physical opponent, with some going so far as to label the virus as an ‘invisible enemy’. Josie Morris at Woolcool outlines how the vital work being done to defeat COVID-19 is driving change, by looking at the pharma packaging sector both in terms of method of delivery and sustainability.