Today, counterfeit products can be found in every country and every sector of the global economy. According to international organisations like the World Health Organisation, counterfeiting concerns between 5% and 9% of global trade and approximately 10% of the global pharmaceutical market. It is estimated that 50% of drugs available on the internet are counterfeit, while this figure can reach up to 70% in some African or Eastern European countries. Ian Lemon of Essentra answers the question of how to tackle counterfeiting.