Inizio Evoke, a leading global health marketing, communications, and transformation partner, today announced the launch of Cognitev™, a proprietary commercial intelligence engine designed to power data-driven creativity and AI-enabled decision-making across the life sciences journey.
Defining a New Standard for Commercial Intelligence
Built on over 35 million hours of real-world HCP and patient behavioral data, the Cognitev ™ Data Lake connects proprietary data assets, advanced analytics, and domain expertise into a unified intelligence framework. Designed with the highest standards of data privacy, security, and regulatory compliance, Cognitev™ ensures insights are both powerful and responsible. By combining real-time behavioral signals with human insight, Cognitev™ helps brands and teams make smarter, faster decisions – from brand strategy to field optimization and omnichannel engagement. It also connects audience journeys, channels, and performance models – ensuring seamless orchestration across every stage of engagement.
“Cognitev™ is the next evolution of how Inizio Evoke unlocks growth through data-driven insight and human centricity. By bringing together our proprietary behavioral data, advanced technology, and world-class talent, Cognitev™ empowers our people and our clients with the intelligence to make smarter decisions, achieve stronger commercial results, and deliver more human outcomes.” – Reid Connolly, Founder & CEO
Over the past quarter, Cognitev™ has been embedded across Inizio Evoke’s commercial, creative, and communications business, informing how audiences are segmented, how content is delivered, and how performance is optimized. Cognitev™ helps uncover how audiences think, behave, and decide – bringing greater clarity to where and how to act. It sharpens strategic precision by turning live behavioral signals into timely guidance, connects journeys and channels across teams, and drives commercial performance by accelerating results and reducing inefficiency across the enterprise. This connected intelligence enables alignment and agility across disciplines – bringing data-led clarity to every corner of the commercialization effort.
According to Jamie Avallone, Chief Data Officer at Inizio Evoke, “Cognitev™ is more than a product; it’s the intelligence that powers how we think, plan, and act. It strengthens every solution we deliver, translating complexity into clarity and driving measurable impact for our clients.”
About Inizio Evoke
Inizio Evoke is a global health marketing, communications, and transformation platform. Purpose-built to support life sciences companies in their most critical moments, Inizio Evoke harnesses the power of data, creativity, and human connection to drive transformative growth. The company is united by a shared purpose: health more human™.
Learn more at www.inizioevoke.com.
About Inizio
Inizio is a commercialization partner providing tailored, innovative solutions to help health and life sciences companies across the clinical development and commercialization journey. By simplifying the complex and enhancing outcomes, Inizio helps unlock value at every stage of the asset lifecycle.
Learn more at www.inizio.com.
