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‘Packaging Firms Must Invest to Help Pharma Find Sustainable Solutions’ says Award-Winning MD

The Managing Director of a multi-award-winning company says the packaging sector needs to invest in research and technology to help pharmaceutical customers adopt more sustainable packaging solutions.

Josie Morris, MD of pioneering cold chain packaging firm Woolcool, was speaking after the company picked up another award for innovation at one of the UK’s most prestigious regional business events.

“This latest award recognises the investment, effort and time we put into research and development, which plays a huge part in the support we give to pharmaceutical clients,” Josie said.

“We passionately believe natural materials such as wool can provide sustainable choices for pharma clients, but that belief is backed up by science-based data about our product’s performance that we provide to customers.

“As clients and consumers press for more ecologically-friendly packaging, it’s vital that our industry invests in research to enable pharmaceutical clients to make the best choice for their products – and the planet.”

Woolcool has pioneered the use of natural materials to create sustainable packaging alternatives that out-perform man-made insulators such as polystyrene, and have been regularly recognised for their ground-breaking work, including being presented the Queen’s Award for Innovation in 2018.

Last week the company were presented with the Science and Technology in Business Award by Professor Liz Barnes, of Staffordshire University, at the Sentinel Business Awards.

Company founder and CEO Angela Morris, who collected the award with Strategic Director Keith Spilsbury, said: “The award recognises everyone who has been part of the Woolcool story – thank you all for your belief, commitment and hard work, without which Woolcool would not be the unique, amazing company that we are today.”

The awards, organised annually by the Sentinel newspaper, cover a huge swathe of central England, recognising business achievement from Staffordshire and Cheshire.

Martin Tideswell, Editor in chief of the Sentinel, said: “Woolcool is an amazing story and a truly brilliant business.”

Laura James, business editor at The Sentinel, said: “Every year The Sentinel gives companies the chance to battle it out with some of the best in the industry.

“The Sentinel Business Awards are a chance for companies to showcase their successes and boast about their achievements, but it is also an opportunity for organisations to unite as one and ensure that the region’s businesses are well and truly given the recognition they deserve.

“And this year was bigger and better than ever. Well done to Woolcool and all of our category winners.”