Current Edition

Packed with Innovation

Pharmaceutical packaging has many functions to perform, including information conveyance, aiding patient compliance, and product protection. Increasingly, however, the value of packaging in brand identification and protection via anti-counterfeiting technologies is being realised. The application of new techniques and technologies could aid this functionality and also enhance the consumer experience and empathy with a brand. Carol Hammond at Chesapeake looks into how the consumer will interact with packaging in the near future.