Clive Bryant and Richard Wood of Softbox examine market research analyses, which fore-cast that spend on global cold chain logistics will continue to rise between now and 2025, with increases of around 15% being predicted. While key growth markets like China and India are the engine that’s driving much of this rapid development, there is increased demand for pharmaceutical products in many new and emerging markets, as well as for perishable food products in the booming middle classes, where disposable incomes are rising.