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A Hard Pill to Swallow: Meeting the Needs of Modern Consumers

Confronted with the “patent cliff”, dwindling drug discovery success and a host of other challenges, pharmaceutical companies are being forced to reconsider how they can remain profitable. This includes looking to external experts to foster innovation and a move towards actively placing every need of the modern patient at the centre of their strategy. Dr Thomas Hein of Hermes Pharma analyses the results of a recent survey that revealed a number of clear trends, highlighting that approximately 50% of the population have difficulties swallowing tablets and capsules.
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