It has long been recognised that there are serious shortages in the healthcare workforce across all settings and disciplines. In this context of staff shortages and increased demand for healthcare, pharmaceutical companies are going beyond simply manufacturing drugs. They are increasingly providing holistic service packages that include training and education around their medicines. George I’ons at Owen Mumford Pharmaceutical Services explains how connected drug delivery could significantly enhance such services, by producing valuable data insights on medication compliance, which can then be used to improve therapy management.