Princeton, NJ. March 7, 2019:Systech, global leader in supply chain security and brand protection, has announced the appointment of Dr Avi Chaudhuri to the newly created position of Chief Scientist. This is the latest in a series of senior leadership appointments by CEO Ara Ohanian.

Comments Systech CEO Ara Ohanian: “Industry is faced with increasingly complex counterfeit and supply chain diversion challenges. The need to fully exploit and communicate technology breakthroughs for the benefit of our clients is essential. In his new role, Dr Chaudhuri will harness and develop our tech potential and work with our technology and customer communities to deliver peerless brand protection. Dr Chaudhuri brings a very rare blend of powerful global scientific and business acumen – perfect casting for us and for our clients.”

Dr Chaudhuri assumes the new role in addition to his current position as Systech’s Senior Global Partner where he is responsible for spearheading Systech’s expansion in the Middle East, India and APAC. He reports directly to Systech CEO, Ara Ohanian, and the appointment is effective immediately.

About Dr Avi Chaudhuri

Dr Chaudhuri has designed and deployed serialization, traceability, and brand protection programs for some of the largest global companies. He is a strong public advocate of the need to protect consumers by evangelizing on the benefits of effective anti-counterfeiting technologies. He introduced the very concept of mass serialization to the Indian pharmaceutical industry twelve years ago and helped to create a national SMS program that allowed consumers to verify their drug purchase. He has authored several manuscripts and white papers on technology solutions to combat counterfeiting, which have had significant impact in shaping public policy and protecting consumers. Dr Chaudhuri holds a PhD in Neuroscience from the University of California, Berkeley. In addition to his work at Systech, he is Founder and Trustee of The Purnima Foundation in India.