Current Edition

Financial Barriers to Participation: The Missing Piece of the Patient Centric Jigsaw

The patient-centricity revolution has seen the industry pour resources into ensuring clinical trials place the needs of participants front and centre of drug development plans. Collecting insights to inform study design, for example, is a tried and tested method of increasing recruitment and retention rates – but that work is wasted if financial barriers render participation unfeasible. Caroline Jackson of mdgroup speaks about modern automated payment systems that combine technology and the human touch.