Current Edition

How can Pharma Develop Paedriatic Medicine?

In the evolving healthcare landscape, the key of patient engagement, education and empowerment are only just starting to be scrutinised in paediatric medicine. Dr Kate Hersob, UK CEO and Co-Founder of Medikidz discusses the many as-yet unexplored opportunities for the pharmaceutical industry to become established leaders in driving innovation in these areas. With a history of industry is ideally placed to support healthcare professionals with new initiatives to provide engaging and appropriate educational tool for use with young patients.