In the evolving healthcare landscape, the key of patient engagement, education and empowerment are only just starting to be scrutinised in paediatric medicine. Dr Kate Hersob, UK CEO and Co-Founder of Medikidz discusses the many as-yet unexplored opportunities for the pharmaceutical industry to become established leaders in driving innovation in these areas. With a history of industry is ideally placed to support healthcare professionals with new initiatives to provide engaging and appropriate educational tool for use with young patients.
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