Current Edition

Incorporating the Patient Perspective: The Critical Role of Human Factors and Usability in Improving Medication Adherence

Although we may not always notice it, the products we use in our
daily lives continually evolve as manufacturers keep a close eye
on consumer behaviour. Typically, they’re constantly adjusting and
improving those goods based on feedback from surveys, focus
groups and, of course, online commentary and criticism. Chris
Evans, Vice President, Global Innovation at West Pharmaceutical
Services, highlights the critical role of human factors from the
patient’s perspective.