The key to delivering medicine to patients effectively is quite simple;
effective design starts with the need to truly understand the patient’s
needs. This declaration may seem provocative and overly simplistic.
Of course we need to understand the patient’s needs. In the real
world, packaging is often complicated, particularly packaging for
medicinal products. There are complex and often conflicting factors
such as shelf life and barrier property concerns, child-resistance
requirements, the need to protect product in the distribution
environment, factors for logistical cycle times, complexity from
regulatory and labelling requirements, and most certainly cost
pressures. Paul Smallman and Victor Gherden of PCI Pharma
Services reflect on the patient’s needs.