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Labelling and its Role in Pharmaceutical Packaging

The ever-increasing legislative demands for patient information on pharmaceutical labelling often poses a packaging challenge to manufacturers and brand-owners. Patient compliance is also a major issue for the industry. Poorly worded, unclear or confusingly presented user-instructions can lead to ineffective patient compliance, adverse reactions, side-effects or at worst fatality. Steve Moore at Fix-a-Form International Ltd discusses why pharmaceutical labelling goes far beyond functional requirements and fulfilling legal obligations.
 
 
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