The rapidly-evolving science of pharmacogenetics brought in the amazing concept of “personalisation of medicines” also referred to as the “personal pill”. Balamuralidhara V., Blessy A. Daniel, T.M. Pramod Kumar and Pratik Thakkar of JSS College of Pharmacy, Mysore, India aim to showcase the potential of this “personal pill” to revolutionise drug discovery and development as the explosion of interest in pharmacogenomics raises a number of concerns in the regulatory environment.
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