Product recalls and returns have become rampant and increased dramatically in recent years. However, product recall could significantly damage a company’s reputation, profitability and brand integrity. Sunil Shewale and Sameer Parakh of Serum Institute of India and Manisha Chavan of Alard College of Pharmacy, Pune, India explore the process of pharmaceutical product recall: various critical factors affecting product recall system implementation, the appropriate recall strategies, and key solutions to overcome it.
https://international-pharma.com/wp-content/uploads/2014/03/Pharmaceutical-product…pdf.pdf