Current Edition


A pioneering company that harnesses the properties of natural materials to create environmentally responsible packaging products for the pharmaceutical sector has been awarded a coveted 2022 Queen’s Award for Enterprise, for Sustainable Development.

Staffordshire-based Woolcool has spent more than a decade investing millions of pounds developing temperature-controlled packaging products for the pharmaceutical market, which use 100% sheep’s wool as an alternative to polluting manmade insulation such as polystyrene.

Woolcool has pioneered the development of environmentally-responsible packaging products for the food and pharmaceutical markets, which use 100% sheep’s wool as an alternative to polluting manmade insulation such as polystyrene.

This innovative use of wool – which is recyclable, reusable, renewable, compostable, abundant and part of the natural carbon cycle  – means customers use less fuel in their supply chain, reduce their carbon footprint and help avoid tonnes of polystyrene from going into landfill sites across the globe.

Now the firm has been recognised with a 2022 Queen’s Award for Enterprise: Sustainable Development, a five-year accolade that is considered to be one of the most coveted and influential in British business.

Remarkably, the honour is the second to be won by the company, which received a Queen’s Award for Enterprise: Innovation in 2018.

Managing Director Josie Morris MBE said:

“It is a huge honour to receive a second Queen’s Award for Enterprise, this time for Sustainable Development – following the Royal recognition we received for innovation in 2018.

“After more than a decade of research and development into the properties of wool, which has proven conclusively that it outperforms polluting manmade insulators, this award helps drive home the message that the use of natural materials offers a truly sustainable alternative for businesses that want to seriously address the climate challenges we all face.

“Coming after the challenges of the last two years, this award also reflects the hard work and resilience of the entire Woolcool team, as well as our valued wider family of suppliers, clients, customers and friends.”


Woolcool – founded as The Wool Packaging Company in 2009 – found a pioneering use for the grade of wool that would otherwise be destroyed as waste to create flexible, versatile and light insulation for temperature-controlled packaging, which has been scientifically proven to outperform manmade alternatives.

Companies such as Coop and Henry Schein trust the firm’s years of research and development with institutions including Cambridge University to deliver life-saving medical supplies within vital temperature ranges.

Founder Angela Morris said:

“As a company founded on ecological principles, we are so proud to have achieved the Queen’s Award for Enterprise in Sustainable Development.

“When we first began promoting the benefits of using natural materials it was before the notion of sustainability had really become popular.

“Now, after almost two decades of serious academic research and design innovation, this award provides not only acknowledgement of the pioneering position we took many years ago, but the results we have achieved since.”

The Woolcool team pictured after the visit of HRH Prince Charles to their base. Now the firm has won a second Queen’s Award for Enterprise.

About the Queen’s Awards for Enterprise

  • The Queen’s Awards for Enterprise is an awards programme for British businesses and other organizations who excel at international trade, innovation, sustainable development or promoting opportunity.
  • They are the highest official UK awards for British businesses. Each winner is approved by Her Majesty the Queen following a recommendation by the Prime Minister.
  • Each award is valid for five years and winners are invited to a royal reception and are presented with the award at their company premises by one of the Queen’s representatives, a Lord-lieutenant.
  • Winners are also able to fly the Queen’s Awards flag at their main office and use the emblem on marketing materials such as packaging and adverts.

About Woolcool’s commitment to sustainability

  • Woolcool is a multi-award-winning company that has revolutionised how pharmaceutical and food companies deliver their products, by replacing polluting manmade insulators such as polystyrene with 100% natural wool.
  • Wool is one of nature’s ‘smart fibres’ – it is insulative, protective and holds moisture, while also being sustainable, abundant, recyclable and reusable. It is also biodegradable, breaking down to release nutrients into the soil.
  • The Woolcool team has spent more than a decade studying the properties of wool, investing millions of pounds in research, and working with establishments such as Cambridge University.
  • Founder Angela Morris was instrumental in the setting up of the Natural Materials Association, a professional network representing the entire breadth of natural materials from academic research to commercial application use and reuse.
  • In 2019 HRH Prince Charles visited Woolcool’s base in Stone, Staffordshire, to learn more about how the firm uses 100% wool to create sustainable products.
  • In 2020 Woolcool launched a ‘circular economy’ scheme that goes ‘beyond recycling’ – by allowing the end-user to return their packaging directly to them to be used again.
  • Woolcool is also one of the first and only UK packaging companies to be a certified B Corp, joining a worldwide community of firms who have pledged to put a social and environmental impact on the same level as profitability.
  • In June 2021 Josie Morris, MD of Woolcool was recognised with an MBE for Services to Manufacturing and the Environment

For more details, call Gary Phelps on 07720 403036 or email