Providing safe and efficacious treatment of disease is no longer sufficient for new drug products. Today’s medicines must address an unmet need or be a much better solution than existing products. They need to increase patient adherence, be easy to use, prevent counterfeiting and tampering, be traceable and of course be cost- effective. Guy Tiene MA, Director of Strategic Content at That’s Nice LLC – Nice Insight, provides an overview of the pharmaceutical industry and the role of packaging.
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