Current Edition

Redefining Value in the Pharmaceutical Industry and the Role of Packaging

Providing safe and efficacious treatment of disease is no longer sufficient for new drug products. Today’s medicines must address an unmet need or be a much better solution than existing products. They need to increase patient adherence, be easy to use, prevent counterfeiting and tampering, be traceable and of course be cost- effective. Guy Tiene MA, Director of Strategic Content at That’s Nice LLC – Nice Insight, provides an overview of the pharmaceutical industry and the role of packaging.