Patient centricity in clinical operations and study adherence is growing in popularity. A patient-centric approach means that the needs of patients are placed at the forefront of all decisions and actions within healthcare organisations. This includes all aspects of care, from research and development of new treatments to delivery of care. Patient centricity can be summed up by the phrase “the patient comes first.” Karen Ooms at Quanticate explains the many benefits of implementing a patient-centric approach in clinical trials.