Thermo Fisher is showing its real face to pharma clients. Make that faces—those of its employees and the patients they help. In its new campaign directed at pharma companies, Thermo Fisher Scientific Pharma Services is looking to personalize its drug development and delivery services.
Each print ad in the series features a breakthrough by one of its the company’s scientists. “Solved With … Chemistry and Conviction,” one headline reads. Another ad shows a patient and her mother under the headline “Made For … Trials and Triumphs.”
“There were people at the company who had surprising or unexpected insights that led to success in getting a drug to clinical trial ahead of schedule, or resulted in saving lives that would have been lost,” he said.
Madras called it “human ingenuity” and made it the centerpiece of the campaign.
“It really is the people behind the company that make the difference. It’s not just the scientists and the researchers and the tech people,” Ladden noted. “There are stories of people on the plant floor who are not Ph.D.’s who hear about a challenge and decide to work three shifts around the clock and through holidays to make some schedule because they’re a clinical trial waiting and they want to help these patients.”
“We just kept getting inspired over and over again,” he said.
The new campaign comes a year after Thermo Fisher acquired Patheon in its bid to enter the CDMO market in a $7.2 billion deal.