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The Growing Prominence and Need of Patient Reported Outcomes
Editorial Archive

The Growing Prominence and Need of Patient Reported Outcomes

The challenge for pharmaceutical commercialisation no longer ends with regulatory approval; it intensifies after the approval. Today there is greater awareness about...
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Creating a Culture of Trust and Breakthrough Innovation in Pharma
Editorial Archive

Creating a Culture of Trust and Breakthrough Innovation in Pharma

Today’s pharma industry is suffering a crisis of trust. It is grappling with a variety of issues that are affecting the industry’s performance and value and require ...
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